This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.
This year, Latin America will be the world’s second-fastest-growing region in retail ecommerce sales, after Southeast Asia. Sales will rise by 18.8% to $167.01 billion as mobile propels the region’s ecommerce market to new heights over the course of our forecast period.
Search’s share of total media ad spending will be highest in more established retail ecommerce markets like Argentina and Brazil. But as ecommerce matures in smaller yet equally lucrative markets like Chile, Colombia, and Peru, search will take on an increasing share of each country’s ad spending pie by the end of our forecast period. What Do These Forecasts Mean for Advertisers in Latin America?
Our exclusive analysis of 12 companies unpacks key trends in Latin America retail ecommerce, providing retail professionals with a better understanding of the current landscape and insight into what these trends mean for the industry at large in 2022.