Article
| AUG 9, 2022
Some state governments are penalizing them for not supporting the fossil fuel industry.
Article
| AUG 9, 2022
Amazon’s Roomba acquisition is a data privacy nightmare: Regulators are worried that Amazon, which already has eyes and ears in consumers’ homes, will now be able to map and monitor those homes.
Article
| AUG 9, 2022
Discount stores ranked among the fastest-growing retailers in the US last year: But low prices, not customer loyalty, is driving that growth.
Article
| AUG 9, 2022
The REI Co-op Mastercard lets users earn 5% cash back for REI purchases and 1.5% cash back for all other purchases.
Article
| AUG 9, 2022
Sports betting’s ad cooldown won’t be permanent: A year of hefty spending might have DraftKings slowing down, but sports will persist through a recession.
Article
| AUG 9, 2022
The deal would broaden CVS’ physician network and help it establish home care services.
Report
| AUG 8, 2022
In the US, digital retail media and the ecommerce channel are growing faster than any other major ad format except connected TV. This report analyzes our latest retail media forecast and examines the role market uncertainty could play in this space.
Article
| AUG 8, 2022
Block’s gross payment volume surged 23% YoY in Q2—but total net revenues dropped 6% YoY as a result of Bitcoin losses.
Article
| AUG 8, 2022
Twitter appeals to retailers: Its new Location Spotlight should help firms with physical locations communicate with customers.
Article
| AUG 8, 2022
Article
| AUG 8, 2022
They’re offering generous salaries and impressive titles. But will they actually listen to these experts and change?
Article
| AUG 8, 2022
Nike wants Big Tech’s layoffs: In a shift to direct sales, Nike is spending big to lure technologists. It’s a trend that could diminish the tech sector’s pull on workers.
Article
| AUG 8, 2022
Inflation may be taking a bite out of candy sales, but there are still sweet spots.
Audio
| AUG 8, 2022
On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.
Article
| AUG 8, 2022
Among US companies investing in digital video advertising, the share that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022, for a total of roughly 9,300 companies in the US.
Report
| AUG 5, 2022
Our second annual benchmark evaluates 10 leading cash-back credit cards, with no annual fee, across seven feature categories. It weights their scores according to the results of a survey of US cash-back credit card prospects.
Article
| AUG 5, 2022
Their customers are opting out of generic communications. CMOs play a critical role in customer re-engagement.
Article
| AUG 5, 2022
Record-low warehouse vacancy rates add to retailers’ woes: Companies face an inventory pileup as they struggle to offload existing items before holiday shipments come in.
Article
| AUG 5, 2022
Google looks to boost transparency around programmatic advertising: Its move comes as our forecast shows spending on these ads will rise steadily through 2024.
Article
| AUG 5, 2022
Ditching Netflix to pay for groceries: Consumers in the US and UK show a willingness to cut back on media and retail subscriptions as the cost of living skyrockets.
Article
| AUG 5, 2022
HBO Max’s reputation is at risk: Cost-cutting moves from the debt-ridden company have consumers worried about the streamer’s future.
Article
| AUG 5, 2022
The US advertising market is being dragged by the ear into a new, more privacy-focused era. Thanks to regulatory scrutiny in Europe and the US, the market’s largest players—particularly Google and Apple—are making it harder for third-party firms to surveil the browsing behavior of internet users, chiefly by ending support for third-party identifiers and requiring users to consent to being tracked online.
Article
| AUG 5, 2022
Retailers enhance their rewards programs as inflation shifts consumer spend: But that’s easier said than done, as overly complex rewards can steer away customers rather than encourage their loyalty.
Audio
| AUG 5, 2022
On today's episode, we discuss where young folks are searching instead of Google, what to make of the company's Q2 earnings, and the significance of YouTube's growth slamming on the brakes. "In Other News," we talk about the most interesting part of programmatic advertising and why Google is delaying the deprecation of third-party cookies again. Tune in to the discussion with our analyst Evelyn Mitchell.
Article
| AUG 5, 2022
Amwell scored a CVS deal, should Teladoc worry?: We examine Amwell’s virtual care partnership with CVS amid its rosy Q2 earnings and posit what both mean for competitors.